Retirement of Google's Mobile Usability report

Profile picture of Arjan Schouten, author of the blog post.
Author Arjan Schouten

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In December 2023, Google will retire its Mobile Usability report, Mobile-Friendly Test tool, and Mobile-Friendly Test API. What does this deprecation mean for SEO?

1. Why is Google retiring its Mobile Usability Tools?

Google announced it will retire its Mobile Usability report in December 2023.

The reason for this retirement is that other reports already include Mobile-Friendliness in some form.

Google can nowadays determine the Mobile Usability of a website based on other metrics which makes the special Mobile Usability test obsolete.

Mobile-Friendliness can now be determined based on user experience data.

When Google introduced the Mobile-Friendliness test in 2014, Mobile usage was around 22%.

The easiest way for Google back then to determine if a website is Mobile-Friendly, was to implement a special ranking system.

Nowadays, Google has more metrics to use as a ranking factor that include Mobile Usability.

For example, Core Web Vitals can be used to determine Mobile Usability based on how users interact with a website.

Screenshot of the Mobile-Usability tab in Google Search Console with the announcement of the retirement of Mobile-Usability in Search Console
Google Search Console with the announcement of the retirement of Mobile-Usability in Search Console

2. Is Mobile-Friendliness still important for SEO?

Mobile-Friendliness is important for a good user experience. Mobile Usability will most likely remain a Ranking Factor according to the same Google blog although in a different form.

With over 55% of users using a mobile phone in 2023, it remains important to provide a Mobile-Friendly website.

3. What are alternatives for Google's Mobile-Friendliness Test?

Testing for Mobile Friendliness is still important.

Here are a few alternatives for Google's Mobile-Friendliness Test:

  1. EWC Mobile-Friendliness Test
  2. Chrome Lighthouse
  3. Bing Mobile-Friendliness test


You can utilize ExcellentWebCheck's Mobile-Friendly test to assess the mobile-friendliness of an entire website.

Checking an entire website for Mobile-Friendliness with Lighthouse is time-consuming. ExcellentWebCheck's Mobile-Friendliness check crawls every page which saves a lot of time.

The dashboard from ExcellentWebCheck on a macbook with the Content wider than screen issue opened

3.2.Chrome Lighthouse

Chrome Lighthouse has Mobile Friendly checks built in which you can find under the SEO section.

To use Lighthouse:

  1. Open Chrome Dev Tools
  2. Open the Lighthouse tab
  3. Run Lighthouse for Mobile with SEO checkbox checked
Screenshot of Chrome Lighthouse with the Mobile-Friendly section open which shows that Tap targets are to small

3.3. Bing Mobile-Friendliness Test

Microsoft offers another tool that checks for the Mobile-Friendliness of a single webpage. The check includes:

  • Proper viewport configuration
  • The content fits the screen
  • Readability of text
  • Large enough links and buttons
Screenshot of the Bing Mobile-Friendly test with all 4 checks succeeded for the homepage
Screenshot of the Bing Mobile-Friendly test

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