Link rot occurs as content becomes unavailable over time, resulting in broken links across
websites. To combat internet link rot, gaining insights into the causes of broken links and
proactively resolving them is crucial.
How To Fix And Prevent Link Rot?
The reasons why link rot happens is because the web is always changing. Links break when:
Content is removed
Content is moved to another URL
The server the content is hosted on is down
Due to censorship, content is not available in certain regions
Google Search Console
reports about 404 errors as well. A 404 error can negatively impact your rankings. For
SEO it is important to detect broken links before Google crawls your website. Therefore,
for best protection against link rot you should use a broken link checker.
A permalink or permanent link is a link that should remain the same for a long time. A
permalink is often a link that is free of technical identifiers (ID's) and dates. Most
Content Management Systems support permalinks.
A canonical url is the main version of a resource. Via the canonicalization mechanism,
urls that serve the same content are marked as duplicates of the canonical url. You link
to a resource that serves as the canonical url because duplicate content is more likely to
be removed at some point.
You can checkout if a url is a canonical url by checking the HTML for a link canonical