Why should a company care about Website Accessibility

Profile picture of Arjan Schouten, author of the blog post.
Author Arjan Schouten

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In today's digital world, more and more products and services are exclusively offered online. This makes website accessibility a fundamental requirement for businesses.

Website accessibility refers to the design and development of websites that are easy to use and navigate for everyone. This includes people with disabilities like:

  • Blindness and low vision
  • Deafness and hearing loss
  • Mobility impairments, such as paralysis and amputation

According to the World Health Organization, over 1 billion people worldwide have some form of disability.

While Covid-19 restrictions are lifted in most countries by 2023, the pandemic has permanently accelerated the shift toward digitalization and online services.

Why companies should care about Website Accessibility

There are a couple of reasons why businesses want to address Website Accessibility:

  1. Social Responsibility
  2. Legal Compliance
  3. Business Advantage
  4. Brand Reputation

1.Social Responsibility

People with disabilities are a significant and often marginalized group that faces barriers to accessing information and services. By ensuring that websites are accessible to everyone, a business can fulfill its social responsibility by promoting equal access to people with disabilities.

Due to ongoing digitalization, more and more services are almost exclusively available online.

Industries experiencing rapid digitalization velocity include:

  • E-commerce products sold exclusively online
  • Social media and online communities
  • Healthcare services and medical record management
  • Online government services (taxes)

3.Business Advantage

Website accessibility can also provide a business advantage. By ensuring that websites are accessible to everyone, businesses can expand their customer base and reach new markets.

People with disabilities represent a significant market segment, with an estimated $8 trillion in disposable income worldwide. By making websites accessible, businesses can tap into this market and increase their revenue potential.

Furthermore, website accessibility can improve the overall user experience and satisfaction for all users, which can lead to increased customer loyalty and positive word-of-mouth.

4.Brand Reputation

Brand reputation is also closely tied to website accessibility. Inaccessible websites can create a negative image for businesses, which can lead to reputational damage and a loss of customer trust.

When businesses make website accessibility a priority, it demonstrates a commitment to inclusivity and a positive brand image.

This can create a loyal customer base and generate positive word-of-mouth recommendations that enhance brand reputation. In short, investing in website accessibility is not just the right thing to do, it's also good for business.

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